Rebuilding a Storefront for a 58% Conversion Lift
A slow, dated storefront was leaking revenue on every visit.
Overview
Atelier's premium brand was undermined by a sluggish, clunky storefront that converted far below its potential.
We rebuilt the experience on a modern, edge-rendered stack — fast, beautiful, and built to sell.
The Challenge
Pages took seconds to load, mobile checkout was painful, and the design didn't match the brand's premium positioning.
Every lost second was a lost sale, and mobile — their largest channel — suffered most.
“Our product was premium but our store felt like 2014. We were losing customers we'd already paid to acquire.”
Our Approach
- 01
Audit
Performance, analytics, and UX audit pinpointing the costliest drop-offs.
- 02
Design
A premium, mobile-first design system reflecting the brand.
- 03
Build
Edge-rendered storefront with sub-second loads and a frictionless checkout.
- 04
Optimize
Continuous A/B testing across the funnel to compound gains.
- 05
Launch
Seamless migration with no SEO loss and a measurable revenue jump.
The Solution
A blazing-fast, edge-rendered storefront with a streamlined checkout and a design worthy of the brand.
Edge Rendering
Sub-second loads worldwide via a global edge network.
Frictionless Checkout
A two-step mobile checkout with express payment options.
Premium Design
A storefront that finally matches the product's quality.
Always Testing
An experimentation platform baked into the funnel.
Results & Impact
Higher conversion
Page load time
Mobile revenue
Lighthouse performance
Gallery
“The new store paid for itself in weeks. It's fast, it's gorgeous, and it sells. Exactly what we hoped for.”
Maya Lindqvist
Head of Digital, Atelier Goods